SEO Migrations
SEO migration services that protect your traffic
Replatforming, redesigning or moving domains? We plan the migration, map every redirect and check the launch, so the rankings you've built make the move with you.
- A redirect map for every URL that matters
- SEO requirements built into the project plan
- Launch-day QA and 90 days of monitoring
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
Why it matters
Migrations are where traffic goes missing
A migration changes URLs, templates, content and code all at once. Miss a redirect, a canonical tag or an internal link pattern, and search engines can treat years of earned authority as brand new. Recovery can take months.
Good website migration SEO starts before designs are final and runs well past launch day. We set the requirements, map the redirects, test staging and watch the data afterward, so problems are caught in hours, while they're still small.
Best when
Moves we plan for
- You're replatforming. A new CMS or ecommerce platform is coming, and URLs and templates will change.
- You're redesigning. New navigation, new templates and rewritten content all affect rankings.
- You're changing domains or merging sites. Rebrands, acquisitions and consolidations need every URL accounted for.
- You're going international. New country or language versions need the right structure and hreflang from the start.
What you get
Everything a safe migration needs
- Migration plan and SEO requirementsWhat the new site must do for search, written into the project plan.
- URL inventory and redirect mapEvery URL with traffic, links or rankings, mapped to its new home.
- Content and template checksTitles, headings, copy, internal links and structured data compared old to new.
- Staging QAA full crawl and spot checks before anything goes live.
- Launch-day checksRedirects, indexing signals and tracking verified as the switch happens.
- Post-launch monitoring90 days of watching rankings, traffic and errors, with fixes prioritized as they surface.
How it works
How it works
- PlanningRequirements
We join early, set SEO requirements and agree on owners and dates.
- BuildMapping
URL inventory, redirect map and template checks while the site is built.
- Pre-launchStaging QA
A full crawl of staging and a go or no-go checklist.
- Launch and afterVerify and monitor
Launch-day checks, then 90 days of monitoring and fixes.
At a glance
What working together looks like
- Length
- 6 to 16 weeks, depending on site size
- Cadence
- Matched to your launch plan, with daily checks around launch
- Who you work with
- Max Cowan, with trusted specialists as needed
- Works alongside
- Your developers or agency, and the project's product owners
- Investment
- Fixed project fee, scoped to site size and complexity
Proof
Migrations that land intact
From single-site replatforms to global multi-site consolidations.
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
FAQ
Questions about SEO Migrations
When should we bring in SEO for a migration?
As early as possible, ideally before designs and URL structures are final. The earlier SEO requirements are set, the cheaper they are to meet.
Will we lose traffic during a website migration?
Some short-term movement is normal, even in a well-run migration. Lasting losses usually come from missed redirects, lost content or technical errors, which is exactly what our process is built to catch.
What's included in your SEO migration services?
Requirements, a full URL inventory and redirect map, content and template checks, staging QA, launch-day checks, and 90 days of monitoring and fixes.
Do you work with our developers or agency?
Yes. We work alongside whoever is building the site, in their project tools, and agree up front on who owns each SEO task.
Can you help after a migration has gone wrong?
Yes. We start with a fast diagnosis of what changed, then fix the issues that will recover the most traffic first.
Next step
Bring SEO into the migration early
Tell us your launch date and what's changing. We'll tell you what to plan for.
- Tell us what's going onIt takes about two minutes.
- Talk with MaxA 30-minute call with Max to dig into the details.
- Get a clear next stepA short written recommendation, whether or not we work together.