Agency Advisory
SEO consulting for agencies ready to raise the bar
An outside view of how your agency sells, scopes and delivers SEO, and a practical plan to improve quality, margins and client retention.
- Clear, consistent SEO offers
- Processes your team can repeat
- Delivery quality clients notice
- Agencies served
- 5+Agencies served
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Of SEO experience
- 13 yearsOf SEO experience
Why it matters
Agency SEO breaks quietly
Most agency SEO problems don't show up in one place. Offers get scoped differently by each salesperson, deliverables vary by who's on the account, and project management runs on memory. Margins shrink, and clients start asking harder questions.
Agency Advisory gives you a read from someone who has led SEO departments and delivered the work. We review how you sell, scope, staff and deliver SEO, then work with your leadership and team to fix what matters most.
Best when
When advisory pays off
- You're growing fast. New clients are arriving faster than your processes can keep up.
- Margins are slipping. SEO accounts take more hours than they were scoped for.
- Clients are churning. Renewals are harder, and you're not sure why.
- You're adding GEO. You want to sell AI visibility work you can actually deliver.
What you get
What we review and build with you
- Program reviewReal proposals, deliverables and client reports, read by someone who has delivered them.
- Offer and pricing reviewClear packages, scoped so they're profitable to deliver.
- Process and SOPsRepeatable steps for onboarding, audits, reporting and SEO project management.
- Team assessment and trainingWhere your team is strong, where it needs support and working sessions to close the gaps.
- Quality standards and QAA shared bar for every deliverable and a simple way to check it.
- Improvement roadmapThe changes to make first, with owners and dates.
How it works
How it works
- Weeks 1–2Review
We read your materials and interview leadership and the delivery team.
- Week 3Findings
A working session on what we found and what to change first.
- Weeks 4–8Implement
Working sessions to build offers, SOPs and standards with your team.
- OngoingAdvise
Optional monthly advisory to keep improvements on track.
At a glance
What working together looks like
- Length
- 4 to 8 weeks, with optional monthly advisory
- Cadence
- Weekly sessions with leadership and the SEO team
- Who you work with
- Max Cowan
- Confidentiality
- NDA available on request
- Investment
- Fixed fee, or a monthly advisory retainer starting at $2,000
Proof
Built from inside agency partnerships
We've worked behind the scenes with 5+ agencies, so we know where delivery tends to strain.
- Agencies served
- 5+Agencies served
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Of SEO experience
- 13 yearsOf SEO experience
FAQ
Questions about Agency Advisory
What does an SEO agency consultant review?
How you sell, scope, price, staff, deliver and report on SEO. We look at real proposals, deliverables and client reports, then talk with the people doing the work.
Will you work with our team directly?
Yes. Advisory includes working sessions with your SEO team, reviews of live deliverables and coaching where it's needed.
Can you help us add GEO to our offer?
Yes. We can help you define GEO services, price them, train your team and set up tracking so you can deliver them credibly.
Is the work confidential?
Yes. We don't share anything about your agency, your clients or your processes, and we're glad to sign an NDA.
What happens after the review?
You keep the plan and the SOPs. Many agencies continue with monthly advisory, and some add White-Label Delivery for overflow work.
Next step
Raise the standard of your SEO delivery
Tell us what's working and what isn't. We'll suggest where to start.
- Tell us what's going onIt takes about two minutes.
- Talk with MaxA 30-minute call with Max to dig into the details.
- Get a clear next stepA short written recommendation, whether or not we work together.