GEO Services
AI SEO services that put your brand in the answer
Our generative engine optimization (GEO) services help AI assistants understand your brand, cite your content and get the facts right.
- A benchmark of how AI assistants see you
- Content and sources AI tools trust
- Fewer errors in how you're described
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
Why it matters
AI answers are the new first impression
When buyers ask an AI assistant for a recommendation, the answer often arrives before they visit a single website. If your brand is missing, or described with old pricing, a retired product or a competitor's claim, you can lose the deal without knowing it happened.
Generative engine optimization is the work of earning a place in those answers. It builds on strong SEO, then adds what AI systems weigh: clear facts, consistent information across the web and content that answers real questions directly. We measure where you stand, fix what's feeding errors and track progress over time.
Best when
Signs GEO should be on your roadmap
- Buyers ask AI before they search. Your buyers shortlist vendors in AI assistants before they search.
- AI gets your facts wrong. Assistants repeat outdated pricing, products or positioning.
- Competitors show up and you don't. The same rivals are recommended again and again.
- Leadership is asking about AI search. You need a measured answer and a plan behind it.
What you get
How we improve your AI visibility
- AI visibility benchmarkYour presence, citations and accuracy across 20 to 50 priority questions in the major assistants, compared with competitors.
- Source and accuracy analysisThe pages and third-party sources shaping what AI says about you, and where errors come from.
- Content optimizationPages restructured so the facts and answers AI tools look for are easy to find and quote.
- Brand facts and AI instructionsA clear, current record of who you are, published where assistants can read it, including an AI instructions page and llms.txt.
- Third-party presencePriorities for reviews, directories, partners and earned mentions that AI tools rely on.
- Ongoing trackingMonthly reporting on mentions, citations and accuracy over time.
How it works
How it works
- Weeks 1–2Benchmark
We agree on priority questions and measure where you stand today.
- Weeks 3–4Plan
We trace errors and gaps to their sources and rank the fixes.
- OngoingOptimize
Content, brand facts and third-party work, shipped in priority order.
- MonthlyTrack
A report on what changed in AI answers and what's next.
At a glance
What working together looks like
- Length
- Defined project or monthly program
- Cadence
- Monthly tracking report and working session
- Who you work with
- Max Cowan, with trusted specialists as needed
- Works alongside
- Content, PR, product marketing and your SEO team or agency
- Investment
- Project fee, or a monthly retainer starting at $5,000
Proof
Measured against a baseline
For a financial services agency, one authoritative reference page cut wrong-company AI answers from 62% to 35%. ChatGPT went from never citing the client's site to citing it in 43% of answers.
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
FAQ
Questions about GEO Services
What is generative engine optimization (GEO)?
GEO is the practice of improving how LLMs and AI search tools, such as ChatGPT and Google's AI Overviews, mention, cite and describe your brand. It builds on SEO and adds work aimed at how AI systems choose and summarize sources.
How is GEO different from SEO?
SEO earns rankings in search results. GEO earns mentions and citations inside AI-generated answers. Both depend on crawlable, trustworthy content, so we run GEO as an extension of your SEO program.
Can you guarantee we'll appear in AI answers?
No one can. AI answers vary by question, model and user. We measure your presence, fix the sources behind errors and improve your odds of being cited, then show the trend over time.
How do you measure AI visibility?
We track a set of priority questions across the major assistants and record whether you're mentioned, cited and described accurately, alongside your competitors. We combine tracking tools with manual review.
Are you a GEO agency or a consultant?
Neither label quite fits. You get consultant-level thinking with the capacity to run the work, as a defined project or ongoing alongside your team or agency.
Next step
See where you stand in AI answers
Tell us the questions your buyers ask. We'll show you where to start.
- Tell us what's going onIt takes about two minutes.
- Talk with MaxA 30-minute call with Max to dig into the details.
- Get a clear next stepA short written recommendation, whether or not we work together.