About
A search consultancy that started in a blue house
Blue House Digital is a Denver-based search consultancy led by Max Cowan. We help growing brands and agencies get found, and described accurately, across search and AI.
Max Cowan · Owner & Principal Consultant · Denver, Colorado
Our story
How Blue House started
In 2018, Max Cowan and his family moved into a blue house. Not long after, he started Blue House Digital as a side hustle to help pay the bills for a growing family. It grew into a successful consultancy, and the name stuck.
Along the way, Max has built and led high-functioning SEO teams and departments, and advised brands from startups to Fortune 150 companies. The size of the client has never changed the standard. Every engagement gets the same careful, consistent work, and that consistency is a big reason clients stay for years.
That standard is still the core of Blue House. Max brings thoughtful leadership to every program, and he brings in trusted specialists when the work calls for more hands. You get one accountable lead and the capacity to ship. Plans tie back to how the business makes money, and the work gets checked to make sure it holds up.
Search is changing faster now than at any point in his career. Buyers ask AI tools for recommendations, and those tools don't always get the facts right. Our work has grown with it: SEO, GEO and conversion, planned together, so brands are found and described accurately wherever their buyers look.
When he's not working, you'll find Max trail running, boxing or at yoga, spending time with his family, or cheering on the Denver Broncos.
By the numbers
Built on long relationships
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
Trusted by teams in financial services, enterprise software, trading and investing, life sciences, healthcare, education, entertainment, CPG, lifestyle and fitness, home services, and marketing agencies.
- Consistent at any size. Startup or Fortune 150, every program gets the same care.
- Design before build. Every engagement starts with an evaluation and a plan.
- Candid advice. If something won't move revenue, we'll say so.
- Built to hand off. Your team keeps the plans, processes and documentation.
For agencies
We've supported 5+ agencies with advisory, interim leadership and white-label delivery, always under their brand.
Agency servicesExpertise
SEO · GEO · CRO. Tools we work in every day: Google Search Console, GA4, Semrush, PeecAI, Scrunch, Screaming Frog, Bing Webmaster Tools and VWO.
Max on LinkedInNext step
Let's talk about your search program
Tell us what you're working on. Max reads every note.
- Tell us what's going onIt takes about two minutes.
- Talk with MaxA 30-minute call with Max to dig into the details.
- Get a clear next stepA short written recommendation, whether or not we work together.