Search expertise, when it counts
Be the brand buyers find, and AI gets right.
SEO and GEO consulting, for growing brands and the agencies that serve them. We step in when the stakes are highest: migrations, traffic drops, leadership gaps and the move to AI search.
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
Trusted by teams in financial services, software, healthcare, education, entertainment, CPG, and more.
Who we work with
Two audiences, one standard
For brands
In-house teams that own search
You lead marketing or SEO and want a partner who has run programs like yours. We audit, plan and lead your program, or run it for you, so search keeps pace with the business.
SEO consulting for brandsFor agencies
The search team behind your search team.
You sell SEO to clients and need depth you can trust. We advise your team, cover leadership gaps and deliver work under your brand that holds up with demanding clients.
SEO services for agenciesWhere we help
The moments teams call us in
A migration or replatform
A new CMS or domain can erase years of rankings in a week. We plan the move so your traffic makes the trip.
SEO Migrations 02A traffic or visibility drop
Clicks fell and nobody agrees on why. We find the cause, size it and put the fixes in order.
Visibility & Accuracy Audit 03A gap in SEO leadership
Your SEO lead left, or the role never existed. We step in and lead until the seat is filled.
Fractional or Interim 04The shift to AI answers
Buyers now ask AI assistants before they ever search. We make sure you're in the answer, with the facts right.
GEO ServicesHow we work
Design before build
01 · Evaluate
Know where you stand
An audit of your search and AI visibility that ends in a clear diagnosis.
02 · Lead
Direct the program
Hands-on leadership that turns the plan into priorities your team can act on.
03 · Deliver
Build it right
Technical fixes, migrations and GEO work, done to a standard that holds.
Why teams bring us in
What you get from the first call
- Average client tenure
- 3+ yearsAverage client tenure
- Brands served
- 20+Brands served
- Agencies served
- 5+Agencies served
- Of SEO experience
- 13 yearsOf SEO experience
Trusted leadership
Max has built and led in-house SEO teams and departments, so plans fit how your team actually works.
Useful in week one
The intro call ends with a point of view, not a discovery plan.
Plain priorities
Every engagement ends in a ranked plan, written for the people who will act on it.
Recent results
- 34 to 350 page-one keywords for a financial software company
- Wrong-company AI answers cut from 62% to 35% for a financial services agency
- Organic sessions up 159% for a four-office wealth management firm
Who you'll work with
Max Cowan, Owner & Principal Consultant
Max has led high-functioning SEO teams and advised brands from startups to Fortune 150 companies. He started Blue House as a side hustle, named for his family's new home, and grew it into a consultancy clients stay with for years.
Next step
Tell us what you're up against
Thirty minutes, no pitch deck. You'll leave with a clear read on the problem and what we'd do first.
- Tell us what's going onIt takes about two minutes.
- Talk with MaxA 30-minute call with Max to dig into the details.
- Get a clear next stepA short written recommendation, whether or not we work together.